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Visit the CoMark WEB-Site at http://www.comark-associates.co.uk
 
  CoMark Associates provide a range of marketing and business consultancy services in support of client business operations. While initial activities were focused towards the IT sector adaptation has produced the flexibility needed for services to be appropriate to many sectors of industry and commerce. Additionally, the skill base has been extended to embrace emerging technologies and techniques, for example the Internet.  
     
Consultancy Services Include:
  
 
Market Strategy Development
  
 
Market Research
  
 
Customer Requirements
  
 
Business Process Re-Engineering
  
 
Competitive Analysis
  
 
Internet Consultancy
  
     
WEB-Site Design
  
  Markets tend to be dynamic in nature, therefore marketing needs to be a reiterative process if it is to track the ever changing requirements of customers. Companies failing to adjust and fine-tune their marketing plans and strategies risk being left behind at best and, at worst, losing significant market share to more dynamic competitors. Companies failing to embrace new marketing channels and new marketing technologies face the same risks. It is imperative that companies remove as much uncertainty from the marketing process as possible.  
  To ensure retaining a competitive position companies need to "remain on their toes" and are recommended to regularly:  
     
  Update market intelligence information  
  Undertake market research  
  Review customer requirements  
  "Listen" to the market  
  Continually assess and refine the marketing process  
     
  Suitably armed with accurate market information companies should use this improved knowledge to regularly "Fine-Tune" marketing strategy. The key to marketing relies on accurate, up-to-date market intelligence. Successful companies take all steps to minimise risk exposure.  
  Embracing new technologies seems to cause difficulty in many companies. The secret is to separate those technologies which are high risk from those which are not. It is in this area where companies fail to allow time for study - the result is that new technologies are often rejected due to lack of understanding. For example, use of the Internet as a marketing tool is a low risk strategy - yet many smaller businesses wait too long to grasp this opportunity. By comparison, using the Internet as a sales channel requires much more debate and even more serious thought - irrespective of the general "noises" being made in some quarters.
 
   
 
Bentley Village WEB-Site: Design by CoMark
  
  For more information visit CoMark at http://www.comark-associates.co.uk  
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